Our philosophy

Creativity and emotion have a crucial place in BIR’s vision. Although reason plays a major role in business-to-business advertising, often it is creativity and emotion that make the difference. BIR has always successfully strived for long-term relations with clients – and it continues to do so. Our strength is a high level of knowledge of the client and his market. We believe that ‘sitting next to the client’ is more productive than ‘sitting opposite the client’. And that means clear and open communication, short lines and intensive cooperation.


According to our clients we are very service-oriented in our approach. We often make impossible terms of delivery possible. A great deal is possible. That’s what sets us apart. We know the client’s position, and from our own experience we know how urgent problems can be and how sometimes they can require creative solutions immediately. At those times, too, we are also at your disposal. For us it is part of doing our job properly.

Everything under one roof

We can develop any means of communication for our clients. As a result BIR can take away all a client’s worries and, thanks to good direction, we can guarantee optimum coherence of the means used. From a marketing plan or creative concept through to every digital and printed media. For example photography, making videos, search engine optimisation (SEO), social media campaigns, 3D animation, stand construction, etc. We have many of these disciplines in-house. In addition we make use of specialised partners.


Zaagstraat 15
Office 3
7556 MX  Hengelo
The Netherlands
P.O. Box 53
7550 AB  Hengelo
The Netherlands


T: +31 (0)74-2594545
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